Feb
23
Wikipedia: Snowclone
This was mentioned in a recent posting on Mark Pilgrim’s blog.
I’m so glad we have wikipedia to catalog ideas like this.
An example of a snowclone is “gray is the new black”, a version of the template “X is the new Y”. X and Y may be replaced with different words or phrases – for example, “comedy is the new rock ‘n’ roll”. Both the generic formula and the new phrases produced from it are called “snowclones”.